Melrose Plaza is a family-friendly destination that pays tribute to Northwest Roanoke’s rich heritage and culture. Our anchor facilities create positive change and address the community’s most vital needs – affordable food, wellness, education, culture, and financial independence. Operating as one center under one roof makes these services more accessible to everyone.
“THERE’S NOT A PROJECT LIKE THIS
ANYWHERE IN THE UNITED STATES. IF IT’S SUCCESSFUL, IT WILL PUT ROANOKE ON THE MAP AND BE A CATALYST FOR ADDITIONAL GROWTH IN THE AREA.”
Brett Marston, Managing Partner, Gentry Locke Attorneys
Melrose Plaza Cabinet Member
Melrose Plaza represents several transformational firsts, including the first adult high school in Virginia. Multiple partners are collaborating on the project, including the City of Roanoke and Goodwill Industries of the Valleys, which supplied the facility and will operate the grocery store, a first for any Goodwill in the country.
Among its many goals, Melrose Plaza addresses health disparities. Ends the food desert in Northwest Roanoke. Removes barriers to economic success. And creates a new sense of community pride.
SHOP FOR AFFORDABLE FOOD CLOSE TO HOME.
To address food scarcity in NW Roanoke, The Market on Melrose is a full-service grocery store for access to affordable, healthy food – just within reach for our community.
LEARN THE VALUE OF FINANCIAL PLANNING
To foster a thriving community, the Bank of Botetourt office provides accessible banking services and promotes financial empowerment to Northwest Roanoke. The office is fully operational, offering convenient banking, a 24/7 ATM, and free one-on-one financial coaching.
GET THE SKILLS EMPLOYERS WANT
The Excel Center® is a free public high school for adults, making education more accessible and futures brighter. With personalized support, including life coaching, career guidance, and childcare services, we remove barriers to success and empower you to take control of your future.
IMPROVE YOUR HEALTH & FITNESS
Designed to improve the health and well-being of NW residents, Wellness on Melrose is run by local health and wellness experts and offers health services as well as fitness classes. The center will host vaccination clinics and more.